About
Welcome to NLAP Group, a veteran-owned, female-minority-owned digital marketing and consulting firm dedicated to helping businesses thrive in today’s competitive marketplace. With decades of combined experience in sales, marketing, and leadership, we bring a unique perspective and a results-driven approach to every project.
At the helm of NLAP Group are Alisha Malek and Robert Metz, two seasoned professionals with a shared passion for innovation and client success.
Alisha Malek
With over 15 years of expertise in digital marketing, B2B sales, and leadership, Alisha has built a career on delivering tailored strategies that drive measurable results. She has partnered with businesses across industries to optimize their digital presence, grow revenue, and overcome complex challenges. Alisha has managed multi-million-dollar portfolios with exceptional client retention and specializes in SEO/SEM, CRM platforms, and data-driven strategies.
Robert Metz
Bringing over 25 years of experience in the automotive industry, Robert is a versatile and forward-thinking leader. His career spans roles in retail automotive, digital marketing, and consulting. Robert has led organizations as a General Manager, developed impactful marketing campaigns as a Digital Marketing Director, and served as a trusted advisor during his five years as a Marketing Consultant. His expertise in customer engagement, operational efficiency, and innovative strategies has consistently delivered results for his clients.
Together, Alisha and Robert leverage their diverse backgrounds and complementary skills to provide holistic solutions that empower businesses to reach new heights. At NLAP Group, we believe in combining cutting-edge digital strategies with personalized consulting to deliver lasting impact.
Our values of integrity, perseverance, and inclusivity drive everything we do. Whether you’re looking to enhance your digital marketing, refine your sales strategy, or achieve transformative growth, we are here to guide you every step of the way.
Let’s partner to make your vision a reality.
Search Engine Optimization (SEO):
If you want your website to rank higher on search engines like Google, we can help. We will perform a thorough analysis of your website and create a customized SEO strategy that will improve your rankings and drive more traffic to your site.
Pay-per-click (PPC) Advertising
PPC advertising is a great way to get your message in front of your target audience. We can help you create and manage PPC campaigns on platforms like Google Ads, Bing Ads, and social media channels like Facebook and Instagram
Social Media Marketing
Social media is an essential component of any digital marketing strategy. We can help you create engaging social media campaigns that will increase your brand visibility, drive engagement, and boost conversions.
Content Marketing
Content marketing is all about creating valuable, relevant, and engaging content that resonates with your target audience. We can help you develop a content marketing strategy that will help you achieve your marketing goals.
Email Marketing
Email marketing is one of the most effective ways to reach your target audience. We can help you create email campaigns that will drive engagement and increase conversions
